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4 Donor Persona Examples Every Nonprofit Can Use

4 Donor Persona Examples Every Nonprofit Can Use

Our solutions specialist and resident nonprofit expert, Robert Friend, shares donor journey mapping basics and four basic personas that any organization can use. Ask any nonprofit organizer if they want more successful fundraising and you’ll get a resounding “yes”!...
The Donor Funnel Vs. Donor Journey

The Donor Funnel Vs. Donor Journey

Engaging active and new supporters and inspiring lapsed donors to get involved is the focus of every nonprofit organization. After all, donations, involvement, and brand ambassadorship are essential to continue pursuing your mission and raising cause awareness. So,...