There’s a reason walk-a-thons are popular fundraisers—they’re great for raising money and awareness and attracting new supporters. However, the trick to having a successful a-thon event isn’t just having lots of participants. It’s keeping all those wonderful people engaged and excited.
In this blog post, we’ll share strategies that will keep participants motivated, ensuring your fundraiser is a success. Whether you’re planning your first walk-a-thon or read-a-thon, or simply hope to improve upon past events, these tips will help you create an experience that participants will look forward to year after year.
Setting A-thon Participants Up for Success
Provide a comprehensive fundraiser fact sheet.
Empower participants with individual fundraising sites.
Individual fundraising sites serve as platforms from which participants can share their own stories, connection to the cause, and progress toward their individual fundraising goals.
When friends, family, and coworkers see a familiar face passionately advocating for a cause, they’re more likely to contribute. This personalized approach not only increases the money raised but also fosters a deeper connection between participants, their networks, and your cause. It’s an empowering strategy that makes your a-thon fundraising event more accessible, personal, and successful.
Supply images and sample fundraising page text.
Track progress and celebrate milestones.
Foster friendly competition.
Utilize peer-to-peer fundraising.
Participants can amplify the reach of your fundraiser by engaging their personal networks through peer-to-peer fundraising. Participants can create their own fundraising pages, share their stories, and explain why the cause is important to them. Seeing a familiar face passionately advocating for a cause can encourage their friends, family, and colleagues to donate and earn your org new supporters.
For more about peer-to-peer fundraising, check out our article, Peer-to-peer fundraising: everything you need to know.
Keep communication consistent.
The key to sustained a-thon engagement is to keep your fundraiser and its purpose fresh in participants’ minds. Regular updates are crucial to fostering a sense of community and maintaining momentum. Deliver these updates through email newsletters, social media posts, or even text messages.
Communication should always be upbeat, encouraging, and appreciative. This not only helps to motivate participants but also builds a positive atmosphere around your event.
The Net-Net
Maintaining participant engagement is vital for the success of any a-thon fundraising event. Employing strategies like real-time progress tracking, friendly competition, and consistent communication will keep participants engaged and motivated. The key to a successful a-thon lies not just in the initial recruitment of participants but in sustaining their enthusiasm and motivation. Happy fundraising!
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