Youth sports programs need to raise a lot of money, whether to purchase new team uniforms or cover travel expenses or facility fees. How do you keep the fundraising fresh and engaging while reaching as many potential donors as possible?
Peer-to-peer fundraising promotes a sense of community among team members and their families. It also helps your team create a community of supporters who can all contribute to the cause. Plus, it allows your team to reach many potential donors.
One of the key advantages of peer-to-peer fundraising is its convenience and ease of setup. This makes it an ideal choice for busy coaches and parents, as it doesn’t require extensive time or effort to get started.
The benefits of peer-to-peer for youth sports fundraising
Peer-to-peer leverages the personal social media networks of participants, volunteers, donors, and sponsors to help organizers reach their fundraising goals. Using peer-to-peer fundraising helps you reach more people and engage with individuals who are willing to participate. Incorporating it into your team’s fundraising strategy results in:
Increased awareness.
Increased donor engagement.
More money raised.
Youth sports team peer-to-peer fundraiser best practices
Use the below peer-to-peer event best practices as a guide to make your fundraising campaign a success!
Create an engaging fundraising page. Your event site is where potential donors can learn more about your cause. There should be:
- Clear instructions on how to get involved
- Incentives for people who donate or participate in activities related to the fundraiser
- Multiple ways for people to donate (e.g., online donations via credit card or PayPal).
- Different levels of rewards based on donation size (e.g., t-shirts or posters)
- A fundraising thermometer so visitors can see the difference they’re making in real time!
Be realistic about how much money you hope to raise and how many people you expect to participate.
Track your fundrasier’s progress and share updates with participants on social media, via email, and on your fundraiser site.
Thank everyone who participated. After the fundraiser has ended, follow up with donors to thank them once again and share how you used their donations.
5 peer-to-peer fundraising ideas for youth sports teams
Clinic.
Color Run.
Sports Camp.
Walkathon.
Mow-a-lawn, shovel-a-walk, rake-leaves, or dog-walk fundraiser.
Set up a sale fundraiser. In exchange for a donation to your team, players perform whatever task you’ve determined. Introduce peer-to-peer by asking players to create their own fundraising pages and ask for pledges per lawn mowed or dog walked! Print posters with QR codes that direct to your fundraising page so that people all over the community can easily support your cause.
Bonus youth sports fundraising idea
Raffles are a proven, tried-and-true way for teams to generate revenue. They can be done in person, or online, or both (as in a hybrid raffle). Also, you can get really creative with the prizes or simply run a 50/50 (aka cash) raffle—just be sure to check raffle laws before proceeding!
Use technology to support your fundraising
Technology is a major time saver and a powerful tool for youth sports teams!
By utilizing a peer-to-peer platform, you’ll streamline many aspects of running a successful peer-to-peer fundraiser. Creating a donation page, seamlessly collecting online donations, sending thank you emails/letters after receiving funds, and tracking analytics are all at your fingertips. Plus, a platform such as Eventgroove provides tools such as customizable pages where participants can promote their individual fundraisers.
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