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Digital communications have become extremely crowded. There's simply too much information coming at us all at once, making it difficult for our organizations’ voices to be heard. Storytelling is an incredibly effective way to stop people in their tracks and connect...
We've all heard of the ALS Ice Bucket Challenge—in one viral swoop, it increased awareness for ALS (Lou Gehrig's disease) and helped the ALS Association raise a lot of money. According to NPR, "The ALS Association said that $2.2 million of funds that were raised from...
Volunteers are critical to nonprofits—in many cases, the good work wouldn’t get done without them! So, what do you do when your helpers lose interest and disengage?Not unlike donor fatigue, volunteer burnout has a lot to do with how your organization interacts and...
Thanking your donors for their support is one of the smaller yet more important things your organization can do. Not only is it polite, but it nurtures the relationship between you and your supporters, helping to stave off dreaded donor fatigue and nurture donor...
Nonprofit organizations know that raising money can be a challenge. Add processing donations into the mix and things get even more complicated. After all, as utilitarian as it may be, payment processing supports all online giving and e-commerce tools. It’s an...
There’s a lot out there about Gen Z and it’s all overwhelming. That their communication, donation, and content consumption patterns are totally different from previous generations, and how Gen Z, Millennials, and younger generations have eclipsed baby boomers and now...
There are four deceptively simple elements that make up a successful raffle fundraiser: A good cause Effective marketing Strong ticket sales Great raffle prizes On the surface, those seem obvious. However, if you look more closely at what goes into a successful...
Bring on the global day of giving that is GivingTuesday because you are READY. You’ve set up your GivingTuesday crowdfunding campaign and are ready to accept online donations, prepared your social media strategy and scheduled posts, and are beginning to promote your...
Our solutions specialist and resident nonprofit expert, Robert Friend, shares donor journey mapping basics and four basic personas that any organization can use. Ask any nonprofit organizer if they want more successful fundraising and you’ll get a resounding “yes”!...