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Fundraising

Power Up Your Event with Cause Marketing

Events bring people together through a shared experience. Supporting a cause works much in the same way—people unite to support something important to them. Pairing the two together is a natural fit. When you partner your event with a good cause, you're doing good for...

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How to Plan a Great Benefit Concert in 7 Steps

Music and fundraising go together like peanut butter and jelly. A charity concert is a great way to unite people, get the word out about the cause, and generate financial support. Plus, there is something special about attending a benefit show and knowing you are...

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How to Sell Tickets Online for Your Event

Whether you're hosting a concert, rodeo, or gala, selling tickets is an integral part of your event's success. You know for certain you want to sell tickets online and on social media, but it can be difficult to know where to start. And, if you've never sold tickets...

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8 Marketing Strategies that Increase Event Ticket Sales

As an event organizer, you want a lot of things to come together, but selling lots of tickets (and, thus, having a lot of event attendees) is at the top of the list! So, in addition to social media ads and postings, how do you reach a wider audience? Read on for eight...

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How to Use Trial & Error to Achieve Fundraising Success

As a fundraiser, you’re up against some tough odds. There’s a lot going on in the world (we’re looking at you, recession worries and existential dread), and fundraising efforts that have worked in the past may not be delivering the same results. What do you do to...

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Why Donor Journey Maps are Essential to Fundraising Success

Digital communications have become extremely crowded. There's simply too much information coming at us all at once, making it difficult for our organizations’ voices to be heard. Storytelling is an incredibly effective way to stop people in their tracks and connect...

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How To Create A Social Media Challenge For Your Fundraiser

We've all heard of the ALS Ice Bucket Challenge—in one viral swoop, it increased awareness for ALS (Lou Gehrig's disease) and helped the ALS Association raise a lot of money. According to NPR, "The ALS Association said that $2.2 million of funds that were raised from...

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