GivingTuesday 101: An Overview for New Participants

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crowdfunding | GivingTuesday | online fundraising

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September 28, 2023

Mark your calendars for November 28, because GivingTuesday is nearly here! If you’ve got a cause or are organizing a fundraiser for a nonprofit, now’s the time to get your fundraising campaign ready.

What is GivingTuesday, anyway?

GivingTuesday is a social-media-fueled worldwide generosity movement. Held in November after Thanksgiving, it’s the serotonin-boosting, difference-making counter to holiday consumerism that kicks off in America with Black Friday and Cyber Monday.

GivingTuesday is a call to action

Giving takes many forms—volunteering, helping to spread awareness, and donating goods and money. GivingTuesday aims to promote giving back however you choose and is meant to remind us that every effort contributes to positive change. Which is a good thing for our communities and ourselves! Generosity in any form also gives us humans a boost.

“Studies have indicated that volunteering is great for your mental health,” says Susan Albers, PsyD, psychologist for Cleveland Clinic. “It has been shown to decrease stress levels, depression, anxiety and boost your overall health and satisfaction with life.” (source)

What started in the US as a simple idea—a day of charitable giving—has now evolved into a global day of giving. As a movement, GivingTuesday’s impact continues to grow.

“Giving in the United States (in 2022) alone totaled $3.1 billion, representing a 15% increase compared to GivingTuesday 2021, and a 25% increase since 2020.” (via GivingTuesday)

Use the hashtag #GivingTuesday on platforms like Instagram, Twitter, and Facebook to share your involvement or to promote your cause. It’s an effective strategy to boost donations and visibility as the charitable season approaches. To be part of it, simply use the hashtag and launch your GivingTuesday campaign. This often involves setting up an online donation page and initiating peer-to-peer fundraising.

How do I create a crowdfunding campaign?

You need a fundraising platform, friend! There are quite a few out there, but we’re super proud of ours. Eventgroove has all the tools you need to create an on-brand GivingTuesday campaign. You’ll be able to accept online donations from supporters, share your cause instantly on social media, and keep your donor data secure. Check out our sample crowdfunding campaign.

We’ll be back soon with insights on crafting an impeccable GivingTuesday crowdfunding campaign page that simplifies online donations. Plus, we’ll share some nifty social media hacks to make your fundraiser stand out. Meanwhile, delve deeper into GivingTuesday’s origin story or discover more about our fundraising platform.