How To Plan A Sustainable Event

By implementing sustainable practices, you can positively impact the environment while building a solid reputation for your event. As a result, you’ll attract more attendees and sponsors who value sustainability, ultimately leading to the success of your event. According to Deloitte’s Sustainability & Consumer Behaviour 2023 report:

“A third (34%) of consumers stated that their trust in brands would be improved if they were recognised as an ethical/sustainable provider by an independent third party. A similar proportion (32%) claimed that their trust in brands would be improved if they had a transparent, accountable, and socially and environmentally responsible supply chain.”

They’re generally more cost effective in the long run. Sustainable event management helps to reduce waste and save resources. This article on Insights, the Events Industry Council’s blog, shares the hows and whys.

“Virtually every piece of plastic that was ever made still exists in some shape or form (with the exception of the small amount that has been incinerated)…Americans purchase about 50 billion water bottles per year, averaging about 13 bottles per month for every person in the U.S.! That means by using a reusable water bottle, you could save an average of 156 plastic bottles annually.”

• Create a water station and encourage guests to bring their own refillable bottles.
• Refrain from selling plastic bottled water.
• Use biodegradable or compostable options.
• Take plastic straws completely out of the equation.

When choosing an event venue, look for one that is environmentally friendly or has green certifications. Some things to look for include energy-efficient lighting, solar panels, water conservation measures, and recycling programs. Look for similar sustainability credentials and practices as you select vendors for catering, decor, rental items, ticket printing, event materials, and event platforms.

To encourage guests to leave their cars at home, try to choose a venue close to public transportation.

Hybrid events are a combination of in-person and virtual events. They help reduce travel expenses, resource usage, and event waste. Additionally, it makes your event more inclusive, which translates to more attendees.