Times—and donor management best practices— have changed
Similar to sweatpants and leggings, a donor funnel is a kind of one-size-fits-all approach to donor management. It may work, but it’s limiting and often ineffective. Moreover, using the donor funnel strategy, your nonprofit is likely losing out on a better relationship with its audience, which means less donor engagement.
What is a Donor Funnel?
A donor funnel’s five stages are awareness, consideration, conversion, loyalty, and advocacy. You ‘funnel’ your audience through these stages, and out of the bottom comes an engaged supporter.
Fundraising Through Donor Journeys
“ROI could be 20-30% higher than your current activation level with donor journey management. This is because we are being very personal and matching the pitch with the prospect and building donor relationships in an organized way.” — Robert Friend, nonprofit executive and part of the Eventgroove solutions team
The below graphic illustrates the differences between donor journey management and the donor marketing funnel. It also clarifies why a more tailored approach to fundraising and the donor experience has so much more potential to speak directly to different groups within your organization’s audience.
Put your donor journey in action!
Guiding any segment of your audience through their donor journey is made easier with an all-in-one fundraising platform like Eventgroove. We integrate with your CRM is built in, helping you to track and monitor the efficacy of any campaign or outreach. Plus, a host of promotional tools like text-to-give, email marketing, social media integration, and printed promotional pieces such as direct mail postcards are all at your fingertips.
Schedule your virtual demo with our friendly team to learn how Eventgroove can help your organization reach more people and inspire them to take action.
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